Aladdin Mediterranean Cuisine
Redesigns to bring more customers through appetizing visuals and recommendations
My Role
My Team
Project Timeline
Tools Used
Overview
Problem
The website isn't bringing in a lot of attention to consumers, leading to a lack of business in an online space.
The client approached me with this dilemma; ever since COVID-19, many businesses have shifted to online platforms which kept them busy during a shut-in era.
While the client did make a website initially, it wasn't attracting enough attention since they were already on food delivery services like Doordash and Uber Eats.
So with this in mind…
How might we…
Build a more engaging experience to drive customers for repeat visits and strengthen their loyalty?
Diving Into Research
I sat down with 10 target users to ask about the website's initial designs and what interested them/made them lose interest.
Based on the results, these were the main points that I found:
Solution
Welcome to the new Aladdin Mediterranean Cuisine Restaraunt
What's Changed?
Information Architecture
Since one of the biggest problems was about too much information, I shortened what was on the landing page to bring more orders to the restaurant.
Design System
To bring a more modern aesthetic to the website, I built a new design system with a color scheme approved by the client.
