WhatSub

Empowering users to help with financial management

My Role

UX Designer

UX Designer

My Team

Solo Project

Quynh Van - UX Designer

Kristin Moore - UX Designer

Solo Project

Project Timeline

May 2025

May 2025

Tools Used

Figma
Adobe Photoshop

Figma
Adobe Photoshop

Overview

WhatSub is an app of my creation that allows users to manage their subscriptions without having to go through dark patterns or the company website.

I'm subscribed to a lot of different services, but many different apps like Rocket Money force you to go to the service provider's page to go through the whole process which brings a lot of headaches.

WhatSub is an app of my creation that allows users to manage their subscriptions without having to go through dark patterns or the company website.

I'm subscribed to a lot of different services, but many different apps like Rocket Money force you to go to the service provider's page to go through the whole process which brings a lot of headaches.

We've all been there

Managing subscriptions and payments is a pain in the butt.

Many people make use of subscriptions every day for many different purposes: work-related tools, entertainment, bills, etc. These services make our lives a lot easier since most of them have auto payments and give us our cushy lives. However, we often forget about them when we're not using them which is where the problem begins; we keep losing money!!!

Problem

People find it difficult to manage their subscriptions without automation.

During user interviews, I found that many users often struggled to manage finances when it came to subscription services. They often used multiple different cards or would keep track by themselves on paper or on Excel Sheets which could be unreliable due to human error. If they manage to remember, they have to go through the pain of manually unsubscribing where they're constantly bombarded with "are you sure?"

People also distrust automation when it comes to their personal information.

While purchases in the modern age are mostly made online, many apps go one step further and ask for direct banking information such as routing and account numbers. Many people aren’t so sure about uploading this information which is understandable. It’s this lack of trust that presented a great barrier for the entire app.

Say Hello to…

WhatSub

Key Functions

Subscription Management

The main subscription dashboard allows for users to get a general overview of all their subscriptions (all categorized) and how much it’s costing them monthly. They can tap on each subscription to get more details.

Canceling/Pausing Subscriptions

While in the main details, users can scroll down to either pause or cancel their subscriptions. This will have the app go through the dark patterns to ensure a quick process.

Calendar Syncing

It’s time consuming to have to keep going back into the app to check when your payments are due. This is why I added a function to sync the calendar to users’ personal calendars so they will be notified just by looking at their phones.

What's Next?

If WhatSub were to no longer be a dream app, I would focus on implementing these new functions:

– Add saving tips/deals to help users save money
– Implement AI tools to provide users with better help/recommendations for users
– Could also be implemented with the saving tips

Want to see more?

Here's my next project!

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